Relying on AI for real-world projects has been a major challenge, as many still see it as an experimental tool rather than a production-ready solution. Over the past year and a half, I have extensively used AI technologies in campaign creation and across multiple stages of the creative process—from generating visual concepts to delivering final production assets.

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The master visual is the heart of any successful campaign—it’s the foundation on which all campaign elements are built across different channels. Throughout my career, I have worked on major brand campaigns, many of them 360° projects, rolled out across streets, global magazines such as Economy Middle East and Forbes, television, various display platforms, and live events.

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Branding is the process of creating a complete personality for a brand, including its logo, colors, typography, and visual style, with the aim of building a distinctive identity that stays in people’s minds and reflects the company’s values and message.

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For me, social media content design is not just about creating visually appealing graphics—it’s about combining creative visuals with strategic marketing thinking to ensure the message achieves its goal. Over the years, I have worked with major global brands, government entities, and businesses across a wide range of industries—making it hard to find a sector I haven’t touched. Each design was built on a clear marketing strategy, using the power of visuals and brand identity to strengthen digital presence and boost audience engagement.

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Packaging design is not just about aesthetics—it’s a blend of creativity and technical precision to ensure product protection and user convenience, from selecting materials and closure mechanisms to final production.

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