Shape Your Ideas

Into Creatives

Bold, Clear, and Built to make an impact

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ABOUT ME

I’m Walid. I started in graphic design more than 13 years ago, and over time my role grew from creating individual visuals to shaping brands and leading full campaigns. I’ve worked across the UAE, Saudi Arabia, Egypt, and Qatar. Today, I work between Dubai and Cairo, developing ideas, leading creative work, and teaching what I’ve learned along the way.

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Here’s where I can help, from shaping the idea to directing the final rollout.

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Every category, a new story. Check out what I can do across different creative fields.

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AI-Enhanced Creative Production

I use AI selectively within broader design, motion and post-production workflows to explore ideas, accelerate production and expand what can be created, while keeping the concept, judgment and final direction human.

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Integrated Campaigns & Creative Direction

I lead campaign ideas from the first conversation to the final rollout, connecting creative direction, digital, social, OOH, events and partnerships around one clear brand story.

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Brand Building & Visual Systems

I shape brand image, identities and visual systems that give a business a clear voice and keep it consistent across every touchpoint.

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Digital, Social & OOH Direction

I direct social and digital communication with the wider campaign in mind, balancing brand consistency, audience relevance and platform-ready execution.

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Packaging & Brand Touchpoints

I develop packaging as part of the wider brand experience, combining visual impact with production awareness and real-world use.

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Film, Motion & Post-Production

I bring ideas to life through film, motion, editing and post-production, choosing the right mix of techniques for the story rather than relying on a single tool.

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Teaching has been part of my journey since 2017. I’ve trained more than 2,000 students, professionals and in-house teams through universities, companies, government entities and professional institutions. The focus is always practical: strong design foundations, current industry workflows and thoughtful use of AI where it genuinely adds value.

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Training

My training covers graphic design, practical motion techniques and AI-supported creative workflows for students, professionals and in-house teams. Programs range from full courses to focused workshops built around real industry needs.

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