ABOUT ME

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ABOUT ME

I’m Walid. I started in graphic design more than 13 years ago. At first, most of my attention went into the visual itself. With time, I became more involved in what happens before and after it: understanding the problem, finding the direction, and making sure one idea can work across a full campaign.The change happened gradually. I moved from designing individual pieces to shaping brands and leading projects from the first meeting to final delivery. I’ve done that across the UAE, Saudi Arabia, Egypt, and Qatar, working with government entities and brands in banking, real estate, retail, F&B, beauty, and other sectors.No two weeks look the same. I might be working on a 360 campaign, an event partnership, packaging, or a cinematic piece. That variety keeps me interested and stops me from giving every project the same answer.Teaching has been part of my work since 2017. I’ve now trained more than 2,000 students, professionals, and company teams. I teach from real projects and share the things I actually use.AI is one of the tools in my process now, alongside design, motion, and post-production. I use it when it is useful, but it does not make the creative decisions for me.I currently work between Dubai and Cairo, developing new projects and teaching what I’ve learned along the way.

Every category, a new story. Check out what I can do across different creative fields.

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AI &VFX

Relying on AI for real-world projects has been a major challenge, as many still see it as an experimental tool rather than a production-ready solution. Over the past year and a half, I have extensively used AI technologies in campaign creation and across multiple stages of the creative process—from generating visual concepts to delivering final production assets.

MASTER VISUALS – CAMPAIGNS

The master visual is the heart of any successful campaign—it’s the foundation on which all campaign elements are built across different channels. Throughout my career, I have worked on major brand campaigns, many of them 360° projects, rolled out across streets, global magazines such as Economy Middle East and Forbes, television, various display platforms, and live events.

BRANDING AND VISUAL IDENTITY

Branding is the process of creating a complete personality for a brand, including its logo, colors, typography, and visual style, with the aim of building a distinctive identity that stays in people’s minds and reflects the company’s values and message.

SOCIAL MEDIA

For me, social media content design is not just about creating visually appealing graphics—it’s about combining creative visuals with strategic marketing thinking to ensure the message achieves its goal. Over the years, I have worked with major global brands, government entities, and businesses across a wide range of industries—making it hard to find a sector I haven’t touched. Each design was built on a clear marketing strategy, using the power of visuals and brand identity to strengthen digital presence and boost audience engagement.

PACKAGING

Stock Footage and Photography: Licensing existing video clips or images for use in projects when custom content is not required.

Visual Effects (VFX): Adding computer-generated imagery or effects to enhance or alter footage in videos or films.

Interactive Media: Creating interactive video content, such as clickable hotspots or branching narratives, for immersive user experiences.

VIDEO EDITING & MOTIONS

Packaging design is not just about aesthetics—it’s a blend of creativity and technical precision to ensure product protection and user convenience, from selecting materials and closure mechanisms to final production.

COURSES

These services complement the core offerings in photo and video production, providing clients with a comprehensive range of options to meet their specific needs and creative visions.